Mary Kay: Plain Failure or MLM Success?

Mary KayIn the marketing industry, there are many companies promoting beauty products and one of those is Mary Kay. It is said to be a giant cosmetic company which is now become a popular household name. With that, many ask what’s in the said company that brought it to the peak of success. Is it a great company that can bring a good life to every individual or just a plain scam?
Mary Kay took its first international venture in Australia in 1971. Since the company has expanded to more than 30 markets on five continents, it is said that behind the success is the founder. So what’s the real story behind the company’s founder?
It was Mary Kay Ash who founded Mary Kay in 1963. In 2003, she was named the “Greatest Female Entrepreneur in American History” by Baylor University. At that time, direct selling wasn’t a much known concept but then Mary Kay Ash adopted the technique and today there are more than 1.7 million reps worldwide. Ash was able to build a company which is considered as a successful empire for her that continues to grow although she has passed on.
Then, how could an individual be a part of Mary Kay?
You have to pay a start up cost of $150 to be a part of the company. After contacting a representative of Mary Kay and signing up, you will then receive all the products, materials and business tips for you to get started. You may also avail their option of having a personal website for $75 a year. Thus, starting your venture really depends on how you want it to be started.
Now, what are the ways to earn?
Like on any other MLM businesses, you have to recruit people to join your team to be salespeople. You will earn commissions from the sales that you and your team will be able to make. Thus, the more products you sell and more people you recruit, the higher commission you get. Typically, Mary Kay is a company wherein you have to get yourself up and running if you want to earn real good money. It is not a company that is strictly based on training a newcomer on how to properly market the business. And that is one of the weaknesses of the company. But if you are great in marketing, then that will not become a problem for you.
Actually, there are many other companies, unlike Mary Kay, which really enhance and guide beginners on how to market the products. But then, it is still up to you what company you like to be a part of. After all, it is not the company who will determine your success. Instead, everything will be up to you.

To sum it all up, Mary Kay is a legitimate business for an individual to engage in. So if you think Mary Kay fits you, then that would be a good choice for you to take. But, you have to bear in mind that in a business like this, you have to be equipped with real good knowledge and skills in marketing for you to survive the competitive field of marketing. So seeking help from an expert of marketing will be a great decision. Of course, I know, you do not want to put your success at stake. So you better enhance your knowledge and skills in marketing.
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