The most common problem online MLM businesses have to face is related to traffic. As we already know, an MLM business simply will not survive without leads, without people who prospect the business and are probably going to make it their own and grow it, so that your team and business will grow too. Once you have taken your business online, it’s all about traffic – visitors to your business opportunity.
If your online business simply isn’t showing results, you should seriously consider that you are doing something wrong. You might not have a good system in place. Or it might be that you don’t have one at all – in this case, there’s your problem. You might be targeting the wrong people – opportunity seekers, when you should really be reaching out to people who are already have an MLM business or are very serious about building one.
But how can you differentiate between these categories of people? You can’t talk to each and every one of them, to see what they’re made of! This is what a sales funnel is for. A sales funnel is the plan that you use to turn people into deeper levels of sales within your business and it actually includes all the sales processes you use. A targeted sales funnel will do exactly what you need: it will filter people. At every stage, some of them drop out, so that after the last stage is completed, the only ones that are left are the prospects – or leads – that are genuinely interested in what you have to offer. This is why it is so important that you learn how to set up your targeted sales funnel properly.
The two main funnel types are: first of all, the traditional funnel, where a person contacts friends and acquaintances and sometimes directs them to his or her upline; an example of stages of this funnel would be: 1-make a list, 2-call the list to check what persons are interested, 3-send them materials/books/a CD, 4-direct them to a website, 5-make a follow-up call, and, finally, 6-try to close. Its main disadvantages would be that your so-called “warm market” is limited, that you can talk to a limited number of people at a time and that you’ll only be making money at the end of the funnel. Secondly, there’s the reverse funnel system, which online network marketers use; they drive traffic to a System and then the System instructs their people and closes the “sale”. And, which is even more, you’ll be making money during the funnel processes, and even if people don’t actually get to join your business. How is that possible? Well, they pay money to apply to your team and get all the information.
The advantages of such a system are obvious: you can create leverage to large numbers, there’s no personal selling, and you make money while generating leads. …Disadvantages? …The fact that you will have to learn about online marketing, IF you can call that a disadvantage. An example of such a targeted funnel system would comprise the following stages: 1- Offer something that is valuable for your target market. 2- Set up an opt-in form, to get the person’s details. 3- Set up auto-responders. 4- Provide more free information through auto-responders. 5- Introduce the product that has helped you grow your business, with demonstration and personal example. 6- Repeat the 2 steps above to introduce any other tools and strategies that have helped you grow your business. 7-Once credibility and trust are establishes, introduce your prospect(s) to your primary MLM opportunity. People will follow, as they have seen you have the knowledge necessary for them to succeed.
Recruiting MLM representatives is all about setting in place good targeted funnel systems. These should be built so as to attract people already involved with network marketing. Some really great news is that you can do all these with free advertising; you will only need the right incentives and attraction techniques.
If you want to learn how to build you MLM Funnel System, as well as what strategies Kenny Gregg used to achieve his success, visit Kenny’s MLM Success.
