Xoçai healthy chocolate differs from the chocolate we eat every day in that it has a health-improving quality. This quality is the power of the antioxidants contained in its two main ingredients: cacao and açai berries, top antioxidant-rich foods in the world.

Antioxidants are nutrients or enzymes that are capable of counteracting the damaging – though normal – effects of the physiological process of oxidation in tissues. Oxidative stress occurs when there are too many free radicals (highly unstable atoms or molecular fragments with a deficient number of electrons) and too little antioxidants to counteract their effects. The same process of oxidation causes iron to rust or peeled apples to turn brown. Free radicals scavenge your body to grab or donate electrons, thus unavoidably damaging in the process cells, proteins, even DNA. Antioxidants block oxidative process by neutralizing free radicals, but at the same time, the antioxidants become oxidized themselves. This means we need to constantly replenish our antioxidant resources.

The Xoçai product line includes the Xoçai Nuggets, that have an antioxidant content of 3,120 (ORAC value) per piece, while the recommended daily ORAC value is 3000-5000. Then, there are the Omega Squares, that also constitute a source of Omega-3, the Xoçai Activ energy drink, the Powerhouse Cookies, the Xoçai Sipping Xocolate, the Protein Bar, the XoBiotic squares with probiotics. Some of the products claim to have only natural and low-glycemic sweeteners and be diabetic-friendly.

Xoçai chocolate is a product of MXI Corporation in Reno, Nevada, whose owners, Jeanette L. Brooks and her son, Andrew N. Brooks started this business in 2005. This doesn’t mean that they are new to the industry; it’s Mrs. Jeanette Brooks fourth try, actually, after Yurika Foods, a health food company that filed for bankruptcy in 1985 after profits disappeared from the company, Phoenix International Corporation, which declined and disappeared after the FDA found the sugar content of their cookies was in excess of label claim, and Pure De-lite Inc., which faced problems and stopped manufacturing their successful Pure De-lite product range, after receiving a warning from the FDA referring to the carbohydrate content stated incorrectly on the label of their chocolate bar. The truth is, however, that all these products had great sales and were declared to be very tasty.

After creditor problems and a trials history, the founders seem to have learned from their mistakes, and the Xoçai line of products has been tested and certified by a third party testing service, the Brunswick Laboratories.

Another thing that’s useful to know before you consider the opportunity is that the compensation plan is a typical binary plan, and that, in order to remain active in the company, you have to make a monthly sale of a $110 case of products. Let’s say though that you can earn your way through small item sale and earn bonuses from the development of your two “legs”. What may still be disadvantageous about the business is that, if you consider taking it online, and do some research, you’ll see that each MXI distributor has his own different website, some of which contain false or misleading claims that could undermine your efforts to build an honest business. Many MLM companies today take the wise path of providing their distributors with official, authorised websites.

If you decide that Xoçai might be a good choice of online business for you and you are willing to assume the risks together with the benefits, all that is left for you is to build the details of what would make it a successful one: a good website, ways to get traffic to it, lead capture pages, e-mail campaigns, as well as a backoffice system to help you supervise everything. Finding the right tools is not easy, with so many marketing systems and marketing tools online today. This is why a great idea for you would be to find an experienced internet marketing mentor with some MLM background as well, to help you make the right choices. If you decide against Xoçai, you will most probably the right business for you soon (I see you are doing your research!) and need to get started, so why not plan ahead a little bit? A good online marketer will also be able to advise you on the right type of businesses to choose.

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